Prices are cooling off, but as of mid-October they still hovered nearly 10 percent above year-end 2019 levels.
Alfa Romeo dealers in Miami and South Beach have worked for more than a year on an advertising strategy to build awareness. Their efforts contributed to a double-digit gain in Alfa's U.S. Q3 and created a blueprint that soon could be adopted around the country.
Instead of seeking trust, automakers should emphasize the collaborative nature of the technology, says Matthew Young, director of research at Thatcham Research, an automotive safety agency based in the United Kingdom that develops repair methods and conducts crash tests.
Markus Duesmann became CEO this year, just as the industry was shutting down because of the pandemic. He's eager to get the automaker moving forward again.
The Polestar 2 has arrived in the U.S., where it has two strikes against it.
